Introduction to Advocate Marketing

Advocate Marketing LEVEL 1 | taught by Influitive EDGE

Course description

Why do you need Advocate Marketing? With marketing teams moving towards more customer-driven marketing, organizations are facing a major skills shortage. The need for individuals who understand customers combined with technical knowledge in advocate marketing has never been greater.

Who is this course for?
This course is aimed at two audiences:
  • Organizations who want to establish and improve their advocate marketing footprint.
  • Anyone interested in advocate marketing who might consider working in the field.
Learning Objectives
  • Introduce current and core practices of Advocate Marketing that will allow learners to establish, develop, generate and elevate their advocate marketing strategy.
  • Help you develop your advocate marketing strategy, with a view to enhancing customer engagement.

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Instructor

Influitive  EDGE
Influitive EDGE
The Advocate Marketing Experts

Influitive is driving the shift from company-centric marketing to advocate marketing. Our advocacy platform and team of experts helps the world’s most successful businesses spark, build and sustain a movement behind their brands with the participation of their greatest marketing asset: their customers. We believe the companies that put their customers at the heart of their marketing β€” and their business β€” are the ones that will win.