Advocate Marketing Master Class - South Bay

taught by Deena Zenyk & Liz Richardson

Course description

How do you stay on the leading edge of the most profound movement in marketing since the age of automation?

Advocate marketers are on the forefront of marketing innovation and hold the keys to powerful client relationships. But it’s not always easy being on the forefront of a new frontier. Where do you go to level-up your knowledge and skills and participate in elevated idea sharing with other pioneers?

The award-winning, dynamic duo of Deena Zenyk and Liz Richardson have hit the road in the first ever series of Master Class events specifically designed for the intermediate to advanced advocate marketing professional. We invite you to join us on January 26th and 27th for our South Bay event!

Attendees will participate in outcomes-oriented discussions and hands-on workshops focused on driving measurable value through advocacy, such as:

  • Planning for and measuring advocate marketing success
  • Taking your challenge creation to new heights
  • Driving executive participation
  • Advocate marketing campaigns
  • And More

Your ticket price ($749) includes:

  • Two days of thought leadership and interactive sessions to move your advocate marketing initiatives forward inside and outside your AdvocateHub
  • Catered lunches
  • 12 hours of professional advocacy learning
  • Access to valuable resources upon course completion

Use promo code EARLYBIRD by January 13th to receive 15% off registration.


"I'd recommend this class to all Advocate Marketers who have launched their program and are looking to take it to the next level." - Mary-Leslie Davis, Director of Field Marketing and Customer Engagement, Staples Advantage




"For anyone that has really internalized the power of Advocacy Marketing and wants to learn more about how to unleash this power and accelerate their business..., I highly recommend that you attend the Master Class.” - Rick Burke, VP Marketing, aPriori




When: January 26th, 2017 from 9:30 am to 5:00 pm and January 27th, 2017 from 9:30 am to 3:30 pm

Where: Aerohive Networks, 1011 McCarthy Blvd, Milpitas, CA 95035



Deena Zenyk & Liz Richardson
Deena Zenyk & Liz Richardson
Professional Services at Influitive

Deena Zenyk

Deena Zenyk is Influitive's resident Principal Consultant who, with more than 10 years of hands-on experience in marketing and as one of Influitive's earliest customers, is often referred to as a world-leading expert and pioneer in advocate marketing theory and practice. She spent eight years running a best-in-class advocacy portfolio for an education technology company. She now gives strategic guidance to enterprise-level clients, including Marketo, IBM, Salesforce, HPE and Oracle.


Liz Richardson

Inspired by the success and joy she found working with her own advocates, Liz Richardson, Sr. Manager of Professional Services, was Influitive's first Advocacy Consultant and became an extended team member for advocacy pioneers such as Staples Advantage, Twitter, ADP and Symantec. She is now focused on leading the Services team and bringing innovation and excellence to our thought leadership services as well as continuing to push the boundaries of advocacy.

Course Curriculum

Welcome to Master Class!!
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